Tone of voice, UX-copy & landing page copy (eng & swe)
Client: LEIA is a femtech startup that with an app guides new mothers trough the sensitive and tumult 4th trimester.
Scope: Leia wants to pre-launch the app in Sweden and internationally, and need a copywriter who can help them develop a unique voice and tone that works globally, as well as ensure that the UX-copy of the MVP and on the landing page is on-brand.
Deliveries: I kick off the project with a workshop to unify co-founders and content team in a global tone of voice for Leia. The result is put together in a V&T Guide.
I alter the chatbot flow and re-write UX-copy to ensure its on-brand with the tone of voice. Plus write and wireframe new conversion-driven copy for the landing page.
All copy is made in an English and Swedish version.
Programs I worked in:
Miro, Figma och PO Editor – for planning chatbot flows, writing and translating UX-copy.
Adobe XD – for wireframing the landingpage copy.
