Meny
bring em'
- for E-com,
- D2C
- & fem-founded brands
- for E-com,
- D2C
- & fem-founded brands
- for E-com,
- D2C
- & fem-founded brands
- for E-com,
- D2C
- & fem-founded brands
- for E-com,
- D2C
- & fem-founded brands
- for E-com,
- Copy powered by
- data and empathy
Let’s empower your readers into happy ”I f*cking want this!” buyers rather than gas-litt them to the sale.
At Joli you find no dirty bro-marketing tricks, no AI-mediocrity, no sleazy sales tactics that damage trust.
Just real conversion copywriting and brand messaging that make your customer the hero of the story, and you the star of sales.
When you want to supercharge your marketing with copy that's in tune with your audience...
- When you’re fit for launching a new product and needs messaging and copy to slay your go-to-market goals.
- When your’e hustling for plenty of site traffic, but conversions and sales doesn’t match.
- When you have a beefy budget for paid social, but not much ROI.
- When you’ve called the shots, it’s time to revamp your branding across all platforms.
- When you want to amp up your post-purchase experience to rule on customer satisfaction, referrals and retention.
like adding empathy-fuel to your funnels
copy
vibe check
Copy not converting? Find the missing vibe for more clicks, connections and check-outs. This CRO copy audit is the fast lane for in-house teams that need to optimize their funnels – but don’t know where to start.
CRO copy audit
copy
glow-up
Need more glow for your launch, like yesterday? See your words get polished to conversion perfection with this quick-fix for your copy of choice. For businesses that want their copy to shine more true to their buyer, pronto
copy optimization
brand messaging revamp
Are your customers clueless on why to chose your awesomeness? Sounds like you need to oomph up your brand strategy and messaging. Let’s collab to create you a narrative and Messaging Playbook, showing off why you’re the obvious choice
brand strategy
crazy conversions copy workshop
How to write for more conversions and ka-ching? Get a backstage pass into the world of persuasive copy. For content teams that want the nitty gritty on buyer psychology and how to lure with data-driven superiority.
copy workshop
Who’s behind the Joli treatment?
Hej, I’m Johanna, one of few certified conversion copywriters in Scandinavia. Sweden-based, born empath, ex-beauty journalist obsessed with buyer psychology and skincare.
I dig deeper than sharp, gel lacked nails into voice-of-customer data to optimize your positioning, brand messaging and buyer experience with a human tone of voice.
Together, we make your customer feel seen, heard and understood so they can fall head over their sneakers for your product.
- Get more revenue.
- More ROI.
- More real.
Apple, Glossier, Patagonia.
What do they all have in common?
They know what their customer wants.
You see, creativity is one thing. But copy that connects and sells, doesn’t come from inside company boardrooms, fancy schmancy agencies charging 10K per week, or from AI-robots scraping the bottom of internet for meanings they don’t even understand why they wrote.
Copy that persuades browsers into buyers comes from… the people who buy.
Inside your customer support, your Instagram following, your company reviews, your site analytics, your competitors, and your word-of-mouth, is a vast sea of human data just waiting to be discovered and turned into gold.
Understanding your buyer beyond buzzwords and guesses boosts AOV, CLTV, and a bunch of other sexy metrics that we marketers like to throw around.
You want that? Me to.
let's power up the motivation of your audience, and leave your competitors eat your dust
the brandfolio.
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brand messaging - conversion copywriting - buyer psychology - storytelling - tone of voice - funnel strategy - product copy - launches & campaigns - email marketing - social ads - webcopy
Meny
Office hours 9am-5pm
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