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one-woman
copy-boutique
for bold brands doing bold things

All about Helping brands connect their product to buyers - with empathy-fueled marketing that speak to both heart and head.

Joli

Once upon a time...

There where founders, marketing managers and copywriters pushing out campaigns, putting clever taglines on homepages, and scribbling well-thought-out product pages. Luring with features and some Gen-Z buzzwords. Hoping for sales.

At the very same time, there was an audience, bouncing off from empty carts, scrolling past Facebook ads, eyes rolling at their inboxes full of the same sounding fluff.

Todays marketing has an ego issue

It’s a lot of ”me, me and my product”, less about the consumer and her real needs.

An issue of hustling for a fast sale, flooding people’s inboxes with endless promos, constantly bragging about features. Trying nasty dark pattern tricks to convert, and doing hype-driven marketing that controls people by churning up FOMO.

Spoiling trust and an opportunity to connect.

Your marketing need more human traits

Empathy and care. Empowering people into buying a better version of themselves. Creating customer journeys where the consumer is the hero.

At Joli I help brands like you get to know their tribe of people, and build copy narratives that coach them from browser to buyer.

All powered by data and empathy. Built by messages from inside your customers head

create with care,
optimize with love

People don't seem to get your awesomeness?

A Brand Messaging is the creative positioning that resonates with your audience, creates trust and spurs cult like community.

Visitors dropping off before they can get to know you?

A funnel should guide your potential customers from pain and uncertainty to hope and conviction – empowering them to buy again and again.

Not cutting through the noice with customers?

Try a more human tone that’s not a cliché-party in jargong-city.

Overpaying for traffic that never converts?

Copy that sells connects before it converts. 

  • the founder
  • the founder
  • the founder
  • the founder
  • the offer
  • the founder
  • the founder
  • the founder
  • the founder
  • the founder
  • the founder
  • the founder
  • the founder
  • the founder
  • the the founder
  • the founder
  • the founder
  • the founder

My background in beauty journalism means I look at marketing from another lens. A more human one.

I started reporting on beauty when mineral oils were still hot and organic beauty was nothing more than bark-scented balms.

I was part of creating the first issues of Swedens biggest beauty magazine Daisy Beauty, then dug into cream jars and interpreted INCI-lists for publishers like Bonnier and Aller Media. 

With time I realized that people buy emotions and stories over products and facts. So I switched sides. I wanted to help beauty brands connect their product to consumers by being more human and real.

One day I ended up by chance on an American community for copy hackers. Everyone was talking about conversion copywriting as the next big thing in marketing – the art of using data and psychology to boost conversions and growth.

Completely turned on, I threw myself into the world of conversion copywriting.

Here’s what I know. Nothing add fuels to your funnels like data-driven persuasive copy. It’s not only a supreme way to boost sales, but the most cost-effective, without raising budgets and ad spends through the roof.

Within a few years, I helped Swedish and global D2C and E-com brands craft conversion-driven copy that connects with the user at every touchpoint of the customer journey – from acquisition to retention. 

Human-centered copy for bold brands

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