My background in beauty journalism means I look at marketing from another lens. A more human one.

I reported on beauty when mineral oils were still hot, and organic beauty was nothing more than bark-scented balms.

I dug into cream jars and interpreted INCI-lists for publishers like Bonnier and Aller Media.

With time I realized that people buy emotions and stories over facts and products. So I wanted to help beauty brands connect their product to consumers by being more human and real.

One day I ended up on an American community for copyhackers. Everyone was talking about conversion copywriting as the next big thing in marketing – the art of using data and psychology to boost conversions and growth.

Completely turned on, I threw myself into the world of conversion copywriting.

Here’s what I know. Nothing add fuels to your funnels like data-driven persuasive copy. It’s not only a supreme way to boost sales, but the most cost-effective, without raising budgets and ad spends through the roof.

I’ve helped Swedish and global DTC and E-com brands craft conversion-driven copy that connect with the user at every point of the customer journey – from acquisition to retention. reporte